Olya Ryabinina

Washington, D.C.

Senior Director Marketing Research & Strategy

Overseeing a team of strategists and analysts Olya serves as the lead in defining integrated marketing strategies for trade associations, professional societies and brands. With a heavy background in marketing research and consumer psychology Olya previously served as senior marketing strategist at Oracle, reputation management strategist at Levick, and consumer engagement specialist at Philip Morris International. Any project that Olya manages from a website build to multi-channel marketing campaigns starts with landscape research and needs analysis, and is concluded with a ROI report.