Generate positive media for Commonfund research offerings and studies

Commonfund Institute

Challenge

Consistently generate positive media for Commonfund research offerings and studies.

Solution

Developed strategy to conducted annual press conference to release findings of NACUBO-Commonfund Study of Endowments® (NCSE). Over time, this joint project with the National Association of College and University Business Officers has become a credible resource for the not-for-profit and endowment community. It has also served as the authoritative resource and go-to study for the financial and trade press.

Results

The most recent press conference yielded 35 reporter attendees from major business news outlets, more than 200 news stories immediately following the release of the study and hundreds of related placements in the following months that focused on school and region-specific stories.

Media outlets that covered the NCSE study included The Wall Street Journal, Associated Press, Financial Times, Bloomberg, P&I, Washington Post, to name a few.